For as long as there has been advertising and marketing, companies have used well-known people to promote their goods. Today, social media is where most influencer marketing takes place. Micro-influencers and bloggers are a more affordable approach for developing firms to get immediate recognition.
Therefore, influencer marketing is effective as it is the finest strategy to reach your target audience and increase sales. It’s nearly impossible to browse social media without coming across influencer marketing of some kind.
Influencers will assist you in attracting more clients to your store or online store. For many brands, collaborating with influencers is the best marketing plan. Some of the primary benefits that influencer marketing offers are:
- Reach a bigger audience
- Build trust for your brand
- Grow your social following
- Increase site traffic
- Get more leads
- Drive sales
Because it can be difficult to discover, activate, and work with influencers, Influencer Marketing agency in India and platforms serve as the intermediaries between brands and influencers.
Brands have their own different objectives and the same is reflected in their marketing strategies. Also, the quality of influencers has a big impact on the strategy’s success.
While some people have a large presence on YouTube, others have a strong presence on Instagram. Instagram is one of the best social media platforms that brands prefer to reach their target audience is Instagram. This social media platform assists businesses in establishing connections with a sizable audience, raising brand recognition, and boosting sales.
A high engagement rate for an influencer indicates that their followers are paying attention to and acting on their content. Because of this, many companies utilise engagement rates to determine quickly whether a certain Instagram influencer is worthwhile to deal with.
Different Instagram influencers in India are paid differently depending on the type of content they create. It is important for brands to work with influencers who are familiar with your company, provide high-caliber content, and, most importantly, have the ability to boost your sales.
The price of an Instagram post varies according to the number of followers an influencer has. Based on the number of followers, there are five influencer categories: Nano, Micro, Mid, Macro, and Mega.
Therefore, it is important to understand the basic parameters when finalising Instagram influencer pricing. The fees that influencers charge depend on a number of variables, such as:
- The number of followers they have
- The rate of engagement on their social media posts
- The location they belong to
- The quality of content are they able to deliver
- The average number of posts done by them
- The number of brands they are working with
Once, you have decided on the pricing, you are all set to go ahead with your branding strategy.
Let’s take a quick look at the top Indian Instagram influencers:
- Varun Aditya
Varun, a wildlife photographer, has 2 million Instagram followers. Even if his following may not be as large as that of many of his peers, the high price he demands for each Instagram post says a lot about how well-liked he is. He is one of the highest-paid social media influencers in India, receiving Rs 8.6 lakh for a single post on his Instagram.
- Kritika Khurana
Kritika Khurana, better known online as @thebohogirl, is your typical girl next door who has achieved success on social media. She received Cosmopolitan’s Influencer of the Year award in 2020 with 1.7 million followers. She earns between Rs 1 and Rs 3 lakh for a video and Rs 3.75 lakh for a post, and she has a net worth of about Rs 15 crores.
- Aashna Shroff
She is a fashion and beauty influencer with 937k Instagram followers and hundreds of fans of her content. Shroff receives roughly Rs 2.65 lakh for each Instagram-sponsored post. She is one of India’s highest-paid social media influencers, with a net worth of Rs 37 crore.
- Kusha Kapila
At iDiva, Kusha Kapila began creating content as a pastime and quickly rose to popularity. Kusha has an estimated net worth of Rs 20 crores and is well known for portraying South Delhi aunties and girls.
- Saloni Chopra
Saloni Chopra is an Indian-born Australian actress, model, director, producer, and author who has made appearances in a number of films and television programs. Chopra, who travels the world with her partner, has 441 thousand followers. She is unquestionably one of the highest-paid social media influencers, with a net worth estimated to be between Rs 10 and 30 crore.
Takeaway
As the number of influencers grows over time, more and more companies are seeing the benefits of collaborating with Instagram influencers, particularly those that have a smaller following (and charge lower fees) but have a higher engagement rate.
Therefore, small firms could gain more by establishing longevity and trust within an audience of a smaller influencer as they develop rather than spending a lot of money on a single piece of content.
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@simran.kaur@mycity4kids.com
