Approximately one billion people visit YouTube each month and watch over six billion hours of video, according to Google. No wonder YouTube is gradually becoming the favored advertising medium for an increasing number of organizations, with such a large audience spending so much time on a single platform. Your company’s worth may be shown through a wide range of easily accessible statistics, as well as a proven influence on customer purchasing behavior. From the Youtube marketing professionals you can expect the best.
The audience that YouTube can reach is enormous
For those who utilize the Internet, YouTube is a great option since it is both a search engine and a social networking site. For the most part, the Internet is used by people trying to gain information and connect with others. Second only to Google in popularity, YouTube accounts for more searches than the other entire search engines put together!
As of this writing, it is the third most popular social networking platform in the globe. As a result, YouTube content is able to reach both types of customers, which is something that most other advertising platforms cannot do. For those between the ages of 18 and 49, YouTube is more popular than any other broadcast or cable television network, and this is just on mobile devices. If you want your company’s message to be seen by as many people as possible, the YouTube platform is great. For branding purposes, it is a platform that facilitates the transmission of messages and the marketing of products and services.
Consumers’ purchasing decisions are influenced by YouTube
Consumer purchases are heavily impacted by the content on YouTube, which includes advertisements as well as video blogs and influencers. According to a recent poll from YouTube Insights, 66 percent of beauty product customers, 72 percent of car buyers, and 62 percent of smartphone users believe that YouTube has influenced their purchasing decisions. Customers who fit in one or more of these categories will have an impact on their purchasing decisions via your YouTube channel. This might be a powerful tool for selling your courses online. You may take use of YouTube’s influence in the marketplace by running carefully placed branded adverts or videos if your firm fits into a different category.
Keeping tabs on advertising metrics is a cinch
Your advertising strategy must be evaluated and your money spent more effectively if you don’t have up-to-date information. With the help of YouTube Ads, this process has been made easier. However, the Analytics page in your YouTube account offers more detailed information about your viewers and their behavior than Google AdWords does. With this information, you can rapidly assess the efficacy of your ad and the alterations that need to be made in order to modify your strategy and meet your advertising goals more effectively.
A more targeted approach is possible
The time and money you spend advertising to those who aren’t interested in your product is money you’re not getting your hands on. In order to receive the most results from your advertising, it is essential that you precisely target your audience. You may target certain demographics, such as age, gender, parental status, and interests, while advertising on YouTube. If you target affinity audiences, you can ensure that your ads are viewed by people who have shown an interest in the topics you are promoting.
Conclusion
Affinity audiences allow you to target even more precisely. When it comes to marketing to automotive enthusiasts, you may choose to target individuals that are more interested in classic cars. People who are actively looking for products and services like the ones you provide might also be targeted this way. You may also use YouTube to target certain channels or videos, in addition to specific users. Ads may be placed on popular videos that are relevant to your target market, increasing the possibility that your corporate message will be heard by the people who need to hear it with a little bit of research.
